Bernhard Wirtz is Swiss and German citizen and lives at Lake Zurich in Switzerland.

 

After working in leading consultancies, serving as COO & CEO of a successful internet startup, and driving Strategic Innovation in a global category leading consumer / luxury goods brand & retailer Bernhard today takes over consulting and interim mandates in Switzerland and abroad, focusing on 'creating the future' and 'winning the 20ies'.

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He is more than ever convinced, that innovation is a key driver for organizations to succeed in the 20ies, and to create and the future of our society and environment. 

 

Currently popular topics like e.g. agile collaboration business-IT,  customer centricity, digitalization, Lean Startup, or Design Thinking were part of his daily activities some time before they became 'mass' phenomena.

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He has access to an international network of experienced consultants, and can pull together topic specific expert teams quickly.

 

In parallel to learning 'on the job', he regularly keeps his knowledge up-to-date, learning from the best in their field, e.g. on Innovation Management (Berkeley), Disruptive Strategy (Harvard), Artificial Intelligence (MIT), Venture Capital (Bocconi), Leadership (Columbia), Design Thinking (IDEO), …

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While working on his Master in Business Administration with focus on Product Marketing, Consumer Behavior, Branding & Communication, and Corporate Finance, he conducted 1000's of interviews in the field of consumer insights, new product development, branding and communication. Those experiences teach 'customer/consumer centricity' better than anything else.